Pure.
99% Pure Extra Long Grain Indian Rice. Feel it.
Aged.
Carefully aged for at least 12 months. Smell it.
Authentic.
From the foothills of the Himalayas. Taste it.
who are we
We are foodies who just happen to produce amazing rice. Why? Because we love the idea of sharing our awesome love for food to those all over the world. After all, food is meant to be shared right?
We’re more than rice producers, we want to bring families and friends everywhere together, around the dinner table at home, restaurants or even at the campfire! Our food just happens to be at the Center of it all and rice is just the beginning of our journey into Indian Food.
We would love for you to be a part of our exciting journey, we started from humble beginnings working tirelessly because we want to bring something fresh, colourful and tasty for all those lovely people out there.
If you’re excited and want to work for us, drop us a line and tell us why you love food so much!
– Agrim & Co
Product Info: What is Extra Long Basmati Rice?
Our Extra Long Grain Basmati rice is a sub-category of regular Indian Basmati rice which takes all the excellent qualities of a true basmati and takes it one step further, making it an Extra Long Grain Basmati makes it perfect as a Biryani Rice, giving it a length that is amongst the longest in the world. Grown at the foothills of the himalayas and aged for at least 12 months, a delicious and aromatic rice that enhances the appeal of any dish.
Where can you buy our Rice?
Our Long Grain Basmati Rice is available at leading Asian Grocers Nationwide.
Symbol of Purity
Our logo symbolizes why we exist. The philosophy behind our brand is the Ashoka wheel. The hands in the shape of a heart represent the labour of our love towards ensuring excellence in all our products, namely our rice which is perfect for Pulav and Biryani.
In the center of the bowl the wheel represents the truth in our products and this virtue is the controlling principle found anywhere within our company. We strive to innovate (new product development), Challenge the status quo (influence) create a place in peoples hearts.
Nutritional Information
per 60g / 100g
Salt: 0g
Buy our rice
For trade or wholesale enquiries for our Extra Long Grain Basmati Rice email info@joifoods.co.uk or call us at +44-7824426497
Jewel of India Extra Long Grain Basmati Rice
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JOI FOODS LTD
11 Sunray Avenue, West Drayton, UB7 7AH, London